Solving inventory challenges for product drops and high sales periods

What high-volume brands can teach us about inventory management

Every brand wants more customers. But have we asked the question, "how many more customers can a brand take on?"

Could the brand do 50,000 orders in the next hour if media budget wasn't an issue? The answer is found in how a brand's inventory flow is set up and managed.

The topic of inventory management has traditionally been reserved for operations and fulfillment teams instead of ecom managers.

But as brands mature and expand internationally, ecom managers and marketers are working more closely with their inventory teams.

Because now more than ever, optimizing a brands inventory flow plays a critical role in the pursuit towards profitability.  

When we talk to brands interested in launching a preorder strategy, inventory management is one of the first topics brought up.

"What are the impacts of selling a product we don't have inventory for just yet? And what does the process look like when we do have the inventory?"

These questions and more arise during our conversations as unified commerce becomes more complex.

So our CEO, Gavin, had a chat with Aran, co-founder of HighCohesion, to discuss what shifts high-volume brands are taking to overcome the complexities of managing inventory as they scale internationally.

Check out the biggest takeaways from their chat below!‍

Brands are choosing a 'just in case' inventory model

Three ways brands manage inventory for 'high heat' products

The internal relationship at a brand that's optimizing inventory management

Two considerations to review before investing more into international growth

The 4 inventory trends that will influence how brands make decisions on growth